Everything below is built on a single Big Idea: the thesis that separates Adrian from every pickup-line account and "get more matches" guru in the feed.
A dating app earns subscription money every day a man stays on it. A man who turns a match into a real date is a customer who stops paying, so nothing in the product is built to get him out fast. That conflict of interest is verifiable, and it is the villain of the whole funnel. The door for cold traffic is the wrapper: attraction is a trainable skill nobody ever trained you in, the same way you can be coached in the gym, in sales, in business. Mid-deck, right before the mechanism reveal, sits the story beat: The Rebuild, the firework accident at sixteen, the prosthetic eye, and the ten years that turned "no woman will ever want me" into a teachable process. Event title: The Off-App Method. Front-end offer on stage: the Online Dating Blueprint, $297, with a one-on-one call included where Adrian delivers the two call bonuses. Registration gift: The 15-Minute Call Script.
Photos and a profile built for how the app actually ranks people.
Quality over volume; intent trains the algorithm.
Momentum, not small talk that dies in the thread.
Get the number while the conversation still has energy.
The signature step. Builds the comfort fifty texts cannot.
Lead, make the plan, and the date actually happens.
Registration + Thank You in two complete directions. Adrian picked B (villain first) on 17 Jul; A stays archived as reference.
83 screens, full arc to the $297 Blueprint close with a one-on-one call included. Close rerouted 18 Jul (course front-end + included call, the deep 30-day 1:1 is now a soft one-screen bridge); amber placeholders remain on the demo screen and on the anchor, refund and payment notes.
35 video scripts + 10 statics, all written to Meta policy for the dating niche and recordable in Adrian's selfie setup.
Webinar date, demo material for screen 36, testimonial permissions, refund policy on the $297, domain + GHL. Short open list in the Status tab.
How to review: go tab by tab, open each piece full-screen, and drop your feedback in Slack; timestamped notes per tab work best. Anything not flagged in the Status & Next Steps tab is considered locked once you sign off.
Adrian picked Direction B on 17 Jul: villain first. B is the pair that ships; Direction A stays below as archived reference, nothing deleted. Date and time run as amber placeholders on-page and lock the moment the first webinar date is set.
The full live-training deck: hook, The Rebuild, the Blueprint taught step by step, student proof, and the transition to the $297 Blueprint checkout with a one-on-one call included. Best reviewed full-screen with arrow keys; press G for the grid overview of all 83 screens.
Close rerouted 18 Jul (course front-end + included call): the deck now sells the Online Dating Blueprint at $297 on stage (revealed on screen 60), with a one-on-one call included where Adrian delivers both call bonuses, The First Photo Audit and My Personal 3 Favorite Openers (screens 54-56). The value stack is the course itself (screens 50-53), the anchor leans on the real worth of an hour of his time (screen 59), and the deep 30-day 1:1 is now a soft one-screen bridge that only happens on the call, no price and no stack on stage (screen 78). Amber PENDING notes remain on screen 36 (clips of the real 16-minute call + conversation screenshots, on the way from Adrian), on screen 59 (Adrian's real 1:1 hourly rate for the anchor), on screens 61 and 81 (refund policy on the $297), on screen 78 (deep 1:1 monthly cap, onboarding says 8), on screen 80 (installment options on Whop or Commas + processor descriptor), and on the stat placeholders flagged on-slide.
35 video scripts (~40s each, selfie talking-head in Adrian's own setup, headline in a black box, CTA on the ad button straight to the registration page) plus 10 static feed ads in 4:5. Every piece written to Meta policy for the dating niche: pain in third person or Adrian's first person, zero personal attributes aimed at the viewer, zero PUA language, zero promised outcomes.
About the amber tags: pieces marked meta-risk ship with a softened alternate already written next to them in the master doc. Recommended rollout starts with the education and story ads (lowest risk), and holds the social-proof pieces until the on-screen disclaimer is locked in the edit: "Individual experience. Not typical. Not a guarantee of any result."
Left column is decided and holds everything else together. Right column is what we need, with the owner named, to go live.