Everything below is built on a single Big Idea: the thesis that separates Adrian from every pickup-line account and "get more matches" guru in the feed.
A dating app earns subscription money every day a man stays on it. A man who turns a match into a real date is a customer who stops paying, so nothing in the product is built to get him out fast. That conflict of interest is verifiable, and it is the villain of the whole funnel. The door for cold traffic is the wrapper: attraction is a trainable skill nobody ever trained you in, the same way you can be coached in the gym, in sales, in business. Mid-deck, right before the mechanism reveal, sits the story beat: The Rebuild, the firework accident at sixteen, the prosthetic eye, and the ten years that turned "no woman will ever want me" into a teachable process. Event title: The Off-App Method. Program: The Match-to-Date Accelerator. Registration gift: The 15-Minute Call Script.
Photos and a profile built for how the app actually ranks people.
Quality over volume; intent trains the algorithm.
Momentum, not small talk that dies in the thread.
Get the number while the conversation still has energy.
The signature step. Builds the comfort fifty texts cannot.
Lead, make the plan, and the date actually happens.
Registration + Thank You in two complete directions: A opens on the skill wrapper, B opens on the villain.
84 screens, full arc through the book-a-call close. Three screens hold amber placeholders (demo, bonuses, financing).
35 video scripts + 10 statics, all written to Meta policy for the dating niche and recordable in Adrian's selfie setup.
Webinar date, three deck placeholders, testimonial permissions, domain + GHL. Short open list in the Status tab.
How to review: go tab by tab, open each piece full-screen, and drop your feedback in Slack; timestamped notes per tab work best. Anything not flagged in the Status & Next Steps tab is considered locked once you sign off.
Same funnel, same Gold & Black brand, two complete openings side by side. Direction A leads with the skill wrapper; Direction B leads with the villain. Date and time run as amber placeholders on-page and lock the moment the first webinar date is set.
The full live-training deck: hook, The Rebuild, the Blueprint taught step by step, student proof, and the transition to booking a call. Best reviewed full-screen with arrow keys; press G for the grid overview of all 84 screens.
Three screens hold amber PENDING notes on-slide: the live demo example on screen 36 (needs a real conversation from Adrian), the bonus stack and monthly slot count on screens 74-77 (Adrian), and the Commas financing option on screen 82 (Will). Everything else is ready for sign-off.
35 video scripts (~40s each, selfie talking-head in Adrian's own setup, headline in a black box, CTA on the ad button straight to the registration page) plus 10 static feed ads in 4:5. Every piece written to Meta policy for the dating niche: pain in third person or Adrian's first person, zero personal attributes aimed at the viewer, zero PUA language, zero promised outcomes.
About the amber tags: pieces marked meta-risk ship with a softened alternate already written next to them in the master doc. Recommended rollout starts with the education and story ads (lowest risk), and holds the social-proof pieces until the on-screen disclaimer is locked in the edit: "Individual experience. Not typical. Not a guarantee of any result."
Left column is decided and holds everything else together. Right column is what we need, with the owner named, to go live.